Birth of the brand
In February 1926, Hans Wilsdorf had the trademark “The Tudor” registered and started making watches bearing that signature on the dial. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
Hans Wilsdorf’s intuition
«For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »
- H. Wilsdorf
The fabric strap
A part of the TUDOR identity
TUDOR is innovating in an unexpected way by equipping its watches with fabric straps meticulously fashioned by a company that perpetuates an over century-old artistic craft. They bring an additional touch of style that reinforces the resolutely modern and sophisticated TUDOR identity. Thanks to a production process including unique hand-made skills, the straps developed for TUDOR endow the watch with a unique dimension expressing cutting-edge style and ensuring peerless comfort on the wrist.
As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion. Beckham wears the TUDOR Royal, the epitome of versatile sport-chic with its integrated bracelet, notched bezel and automatic movement.
A rugby game at the highest level where the All Blacks play is is no walk in the park. That’s why it is called a Test match, because it tests you in every way: it tests your physicality, skill level, endurance and mental ability to perform under pressure. The All Blacks show they are ready and up for anything when they perform the haka, the world-famous, awe inspiring Maori dance before every Test match. The All Blacks perform the haka as a statement of who they are as New Zealanders and who they represent.
Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him. Jay Chou sports the TUDOR Royal, with its cutting-edge technical performance and refined aesthetic it sits at the crossroads between classic and sports watches. As a man of taste and culture, Jay Chou also wears the TUDOR 1926, a highly refined while understated mechanical timepiece blending traditional horology aesthetics and contemporary high-performance watchmaking.